Privacy Policy

Terms and conditions

1. Introduction

Welcome to www.ALGORITHM.COMPANY (the “Website”). Please read the following terms in their entirety.

1.1 These terms and conditions and the Online Privacy Policy below (together the “Terms”) govern your use of this Website, including subscribing to our mailing list.

1.2 By accessing or using the Website, you accept these Terms. English law governs these Terms and the courts of England and Wales have exclusive jurisdiction for disputes relating to the Website.

1.3 We may update these Terms at any time by updating this page. It is your responsibility to review the Terms regularly.

1.4 If you access the Website outside the United Kingdom, you are responsible for ensuring your access is lawful in your location.

1.5 You must not use the Website for any unlawful purpose, or in a way that may damage, disable, overburden, or impair the Website.

2. Intellectual property

2.1 We (and/or our licensors) own the copyright, database rights and other intellectual property rights in the Website and its content unless stated otherwise.

2.2 You may view, download, store and print pages for your personal use only. You must not reproduce, distribute, modify, or commercially exploit any content without our prior written consent.

2.3 You must not copy or store any part of the Website for use in another website or include it in any public or private electronic retrieval system without our prior written permission.

3. Trade marks

3.1 Trade marks, logos and service marks (“Marks”) displayed on the Website are owned by us and/or third parties.

3.2 You must not use any Marks without the prior written permission of the relevant owner.

3.3 Nothing in these Terms grants you any licence or right to use any Marks.

4. Website content & disclaimers

4.1 Content is provided for general information only. We do not guarantee that content is accurate, complete or up to date.

4.2 To the maximum extent permitted by law, we exclude all warranties and representations relating to the Website and its content.

4.3 We are not responsible for content submitted by third parties and we may remove or refuse content at our discretion.

5. Limitation of liability

5.1 We will not be liable for any loss or damage arising from your use of (or inability to use) the Website, except where such liability cannot be excluded by law.

5.2 We do not guarantee that the Website will be uninterrupted, secure, or free from bugs/viruses. You are responsible for using appropriate security and virus protection.

6. Communications

6.1 If you contact us, you are responsible for ensuring the information you provide is accurate and lawful.

6.2 We do not guarantee that messages submitted via the Website will be received or responded to.

7. Links to third-party websites

7.1 Links are provided for convenience and information only. We do not control third-party sites and are not responsible for their content or privacy practices.

7.2 You must not frame the Website without our prior written consent.

8. Mailing list terms

If you subscribe to our mailing list, you consent to receive emails from Algorithm.Company about announcements such as music releases, events, booking updates, availability, priority drops, and occasional highlights.

• Double opt-in (if enabled): you must confirm your email address via a link before your subscription is activated.
• Unsubscribe: you can unsubscribe at any time using the link in our emails (or by contacting us).
• Frequency: we aim to send occasional updates (not daily). Frequency may vary depending on releases/announcements.
• Segmentation: if you choose “agent/promoter/event manager”, we may use that to tailor updates (e.g., booking-related announcements).
• Anti-abuse: we use basic anti-spam measures (such as honeypots and security logs) to protect the Website and mailing list.

9. General

9.1 If any part of these Terms is held invalid or unenforceable, it will be modified to the minimum extent necessary and the remaining Terms will continue in effect.

9.2 Nothing in these Terms excludes or limits liability that cannot be lawfully excluded under applicable law.

9.3 We may transfer our rights and obligations under these Terms. You may not transfer yours without our written consent.

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Online Privacy Policy

1. Who we are

Algorithm.Company (“we”, “us”, “our”) operates this Website. This policy explains how we collect and use personal data when you browse the Website, contact us, or subscribe to our mailing list.

2. What data we collect

Depending on how you use the Website, we may collect:

• Mailing list: email address (required) and name (optional), plus your “agent/promoter/event manager” preference if selected.
• Subscription metadata: confirmation status (where double opt-in is enabled), timestamps (subscribed/confirmed/unsubscribed), and unsubscribe tokens.
• Anti-abuse/security: basic technical logs (e.g., event timestamps, limited request data) and honeypot signals to prevent automated signups.
• Contact: information you send to us by email (e.g., your email address and the content of your message).
• Analytics/cookies: information about how users interact with the site (see Cookies, advertising & analytics).

3. How we use your data

• To operate and improve the Website.
• To manage mailing list subscriptions, confirmations, and unsubscribe requests.
• To send emails you have requested (such as mailing list updates).
• To respond to enquiries you send to our contact email.
• To protect the Website and mailing list against spam, fraud, and misuse.

4. Lawful basis (UK GDPR)

We process personal data under one or more lawful bases, including: consent (mailing list marketing and optional settings), legitimate interests (website security, abuse prevention, service reliability), and legal obligation (where applicable). You can withdraw consent for marketing at any time by unsubscribing.

5. Mailing list specifics

Our mailing list is optional. If double opt-in is enabled, your email will not be activated until you confirm it. Each mailing email includes an unsubscribe option.

6. Data retention

We keep mailing list data for as long as you remain subscribed. If you unsubscribe, we will suppress or remove your email address within a reasonable period. We may keep minimal records where necessary to demonstrate compliance (e.g., a record that an email unsubscribed) and to protect against abuse.

7. Sharing your data

We may use trusted service providers to host the Website and deliver advertising/analytics services. These providers process data on our behalf under appropriate safeguards. We do not sell your personal data and we do not rent mailing lists.

8. Cookies, advertising & analytics

We use essential storage that is required for core site features such as security, session handling, and login. We also use Google AdSense to display advertising, which helps support the Website.

• Essential: required for core site operation and security. These cannot be disabled via our cookie settings.
• Ads (basic): displays advertising. By default, we aim to show non-personalised ads. Non-personalised ads are generally based on the page content rather than your interests.
• Personalised ads (optional): if you opt in, ads may be personalised (interest-based) and may involve additional storage and/or processing for ad personalisation and measurement.
• Analytics (optional): if enabled, analytics helps us understand how visitors use the Website and improve pages.

You can manage these choices at any time using the Cookies button in the footer. If you disable ads (basic), advertising may not be shown. If you disable personalised ads, ads may be less relevant.

Third-party providers (such as Google) may process information in accordance with their own policies. We recommend reviewing Google’s privacy information if you want more detail on how advertising works.

9. Your rights

You may have rights under data protection law, including the right to request access, correction, deletion, restriction, portability, or to object to processing. Where we rely on consent (such as mailing list marketing and optional settings), you can withdraw consent at any time.

10. Security

We take reasonable technical and organisational measures to protect personal data. However, no system is completely secure and transmission over the internet cannot be guaranteed.

11. 3rd party policies

Third-party sites/services linked to or from this Website have their own privacy statements. We recommend reviewing them before providing personal information.

12. Contact

For privacy requests or questions, contact us at emailalgorithm@algorithm.company.

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Release History